X -follower targeting ( formerly Twitter) refers to an advertising strategy that shows ads to followers of specific X accounts. This technique allows advertisers to select X accounts whose followers might be interested in their products or services, showing ads to these followers and thus increasing the effectiveness of advertising campaigns.
How to set up follower targeting
When creating ads on X, you can choose between the “simple” or “advanced” method. The simple method allows you to create ads in three steps, while the advanced method offers more detailed settings. Here’s how to set up follower targeting using the advanced method:
- Go to X Ads Manager and create a new ad campaign.
- Select the targeting feature during campaign creation.
- In the targeting section, choose “Accounts with similar followers” and enter the specific usernames.
- If you have a lot of usernames, you can upload them in bulk.
Additionally, you can combine demographic data for more precise segmentation, improving targeting effectiveness.
Key points for targeting followers
1. Select around 30 users per ad
X recommends targeting approximately 30 users per ad and reaching a total of at least 50,000 followers.
2. Choose users with high relevance
The relevance between followers and the product/service is more important than the number of followers.
3. Segment to identify effective targets
Segment users by age, gender, location, etc., to personalize ads and improve their effectiveness.
How to find accounts for follower targeting
Search in X
Use X search with keywords related to your product or service to find relevant users.
Review lists in X
X lists group users with common interests. Look for lists relevant to your product/service to identify suitable targets.
Importance of measuring the effectiveness of follower targeting
After implementing follower targeting, it’s crucial to measure the effectiveness of your ads. Use the X Ads Manager dashboard to analyze the results and adjust settings as needed.
Additional targeting methods in X
1. Targeting by interests
Based on the interests expressed by users on X.
2. Keyword targeting
Targeted at users interested in specific keywords.
3. Geographic targeting
Focused on users from specific locations.
4. Custom Audiences
Use your own data to create specific user groups.
5. Device targeting
Select the devices on which the ads will be displayed.
6. Behavioral targeting
Based on user behavior history.
Conclusion: Use follower targeting for effective advertising
Follower targeting can significantly increase the effectiveness of your ads on X. Experiment with different targeting techniques to find the one that best suits your advertising needs and goals.
