Branding
At Marx Design Studio, we believe that branding is more than a logo; It is the essence of your business. We create brand identities that not only stand out, but also tell an authentic and memorable story.
Building Your Brand, Telling Your Story
Your brand is who you are. The imagery and tone of voice you use, the content you write, the logo that represents you, even the culture of your organization – it all makes up who you are and how you’re received in the community. There’s a lot that can go into the branding of an organization, and creating this identity can, at times, be a challenge. It involves defining the purpose of your brand, outlining how that aligns with your audience and goals, and shaping how you tell your story.
As professional narrators, we’ve worked with organizations who just needed a bit of zest to liven up their brand a bit; we’ve also helped startup companies go from ground zero to really discover who they are and how to represent themselves in a visual and communicative way.
Brand Strategy
We build brands from scratch or revitalize existing brands with a solid strategy. Our process begins with a deep understanding of your market and audience.
Market analysis
We conduct a thorough competitor assessment, research market trends, and conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify key opportunities.
Brand Identity Development
We define your brand’s mission, vision and values, create brand personality and develop a unique brand narrative that resonates with your target audience.
Desarrollamos un manual de identidad visual que incluye directrices para el uso del logotipo, la paleta de colores y la tipografía, asegurando una comunicación visual coherente en todos los medios.
Ready to take your brand to the next level?
Logo Design
The logo is the face of your brand. We design unique logos that capture the essence of your business and resonate with your audience.
Conceptualization
We begin with brainstorming sessions, creating initial sketches and selecting the key concepts that best represent your brand.
Sketches and Refinement
We develop multiple proposals, receive your feedback and make the necessary adjustments until the design is perfected.
Delivery of Final Files
We deliver versions of the logo in different formats (PNG, SVG, AI) and specific versions for different uses (printed, digital), accompanied by a logo use manual
Visual comunication
Color Palette Development
We select primary and secondary colors, perform contrast and readability tests, and apply the palette across different media to ensure a strong visual identity.
Typography
We choose appropriate fonts, establish usage guides and effective typographic combinations to maintain coherence and legibility in all your communications.
Visual Element Design
We design custom iconography, branded patterns and textures, as well as graphics and illustrative elements that complement and reinforce your brand identity.
Our Commitment
At Marx Design Studio, we are committed to helping brands find their voice and stand out in a saturated market. Our personalized approach ensures that every detail of your brand is aligned with your business objectives.
Success stories
We have helped numerous brands find their identity and stand out in the market. Here are some examples of our work.