Have you seen social media ads or display ads where multiple images are shown in a single ad? This feature is called a carousel, which allows you to display multiple images or videos in a single post. In this article, we will explore the features of carousel ads on Instagram.
Features of carousel ads
A carousel ad is an ad format that allows you to display multiple images or videos in a single ad unit. Users can swipe (on mobile) or click the left/right arrows (on desktop) to view each image or video. When creating a carousel ad on Instagram, it’s crucial that the first image grabs the user’s attention. This ad format allows users to take in information at their own pace, which can increase understanding and interest in the content presented.
Advantages of carousel ads
- Multi-media : Carousel ads can include up to 10 images or videos, allowing you to showcase multiple products or tell a detailed story about a single product.
- Separate links : Each image or video can have its own link, making it easy to direct users to different landing pages.
- Cost-effective : By offering a lot of information in a single post, carousel ads can be an efficient form of advertising.
Disadvantages of carousel ads
- Attention-grabbing : If the first image doesn’t grab the user’s attention, subsequent images may not be seen, wasting the resources invested in their creation.
Purpose of carousel ads
The goal of using carousel ads is to increase brand awareness and encourage purchases or sign-ups. By using multiple images or videos, it is possible to clearly explain the features and use of the product, which can increase conversions. One example is clothing brand Lacoste, which used carousel ads on Instagram Stories and saw a 61% increase in click-through rate and a 32% decrease in cost per click, compared to other types of ads.
Benefits of using carousel ads on Instagram
- Multi-Platform Support : In addition to Instagram, carousel ads can also be used on Facebook, LINE, Google Ads, Yahoo! Display Ads, and Twitter Ads.
- Visual Platform : Instagram is a platform focused on images and videos, making it easy to convey the appearance and value of products and services.
- Reach young audiences : Instagram is popular among young people, making it an effective platform for products and services targeting this demographic.
Instagram Carousel Ads Specifications
- Number of cards : Minimum 2, maximum 10 in the feed, maximum 3 in Stories.
- Aspect ratio : 1:1 in feed, 9:16 in Stories.
- Resolution : 1080 x 1080 pixels for feed, 1080 x 1920 pixels for Stories.
- Video length : Maximum 60 seconds in feed, 15 seconds in Stories.
- File formats : Images in JPEG or PNG, videos in MP4, MOV or GIF.
- File size : Maximum 30 MB for images, 4 GB for videos.
How to Create Carousel Ads on Instagram
- Create a Facebook account and link it to Instagram :
- Switch to a professional Instagram account.
- Link your business account to a Facebook page.
- Create the ad :
- Click on “Create ad”.
- Select the campaign objective.
- Set up campaign name, budget and schedule.
- Choose the “Carousel” format.
- Upload images or videos and add descriptions and links.
- Set up your audience and adjust your budget and schedule.
- Review and publish the announcement.
Ideal products for Instagram carousel ads
Visual products like fashion, furniture, beauty, travel, and food are especially effective on Instagram. Carousel ads allow you to display multiple images or videos, which can help capture users’ interest and attention.
Conclusion
For Instagram carousel ads to be effective, it is crucial that the first image grabs the user’s attention. Carousel ads allow up to 10 images or videos to be used, making it easy to showcase products or services in detail. Use Instagram carousel ads to increase visibility and attract more customers to your business.
