What is SEO? A simple explanation before we dive deeper

jhon haltor

julio 14, 2024
What is SEO

This article is aimed at SEO beginners who find the existing articles on the topic a bit difficult to understand. Here, we explain why SEO is necessary and whether you should actually implement it, focusing on making it understandable, from the basics to the background of its importance.

What is SEO?

SEO, or Search Engine Optimization, is a web-based marketing technique that seeks to improve a website’s position in the search results of Google or other search engines. This increases traffic to the site, conversions (CV), and brand recognition, which can lead to increased sales and business growth.

What is SEO

Importance of SEO

The relevance of websites in the purchasing process

More than 60% of people use websites as their primary source of information before making a purchase. This applies to both B2B and B2C customers. Websites that appear in the top search results receive the most clicks.

Benefits of SEO

Increased brand awareness and sales

Implementing SEO and getting your website to appear at the top for various keywords increases your site’s recognition among users, making it easier for them to consider it in their purchasing process.


SEO is a cost-effective long-term strategy. Unlike paid ads, SEO content stays on the site and continues to attract traffic without ongoing additional costs.

Considerations before implementing SEO

Time to see results

SEO does not offer immediate results. It can take 6 months to 1 year to see significant effects. For short-term campaigns, paid ads can be more effective.

Need for an operational structure

SEO requires continuous dedication. It is crucial to have a well-structured team, whether internal, external or a combination of both.

Specific SEO strategies

SEO content

It involves continuously creating high-quality content that is valuable to users. The process includes selecting keywords, writing articles, and continuously measuring results.

Internal measures (On-page SEO)

It includes technical optimizations of the website, such as improving loading speed, mobile design, use of appropriate tags, among others.

External measures (Off-page SEO)

It refers to link building and getting mentions on other websites, which increases the credibility and authority of the site.

Common Questions About SEO

Can I do SEO on my own?

Yes, but success depends on the resources available and the level of SEO knowledge. For many, it is more effective to combine internal efforts with the help of external experts.

How much should I know about SEO?

The level of knowledge required depends on your role. For those who manage SEO externally, understanding the basics and some tactics may be sufficient.

Latest SEO trends

Algorithm Updates

It is crucial to keep up with Google search algorithm updates as they directly affect website visibility and ranking.


SEO is an essential digital marketing strategy that takes time and effort, but offers significant long-term benefits. Continuing to learn and apply SEO can lead to a sustained increase in sales and brand recognition.

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