We present you knowledge and study methods of SEO Writing

jhon haltor

julio 14, 2024
knowledge and study methods of SEO Writing

Even if you’ve heard about SEO Writing, you may not know exactly how to do it or how to learn it. In this article, we’ve introduced everything from key SEO Writing points you can use right away to study methods. If you want to learn SEO Writing, be sure to read this article!

What is SEO?

Before we dive into SEO Writing, let’s review what SEO is. SEO, or Search Engine Optimization, is one of the web-engagement techniques that seeks to improve a website’s position in the search results of Google or other search engines. This increases traffic to the site, conversions (CV), and brand recognition, which can lead to increased sales and business growth.

What is SEO Writing?

SEO Writing is a writing technique that aims to improve the position in search results. It refers to writing articles with SEO knowledge in mind. Although it may seem like a special writing technique, the most important thing in SEO Writing is whether the blog or article is written with a user-centered approach. Studying SEO allows you to understand what makes a good article from both the user’s and the search engine’s (Google) perspective, thus making it easier to rank in the top spots.

Skills needed for SEO Writing

Basic writing and comprehension skills

Basic writing skills are essential. Here are four key points that the PINTO! editorial team always keeps in mind:

  1. A well-structured logic.
  2. Clear relationships between subject and predicate.
  3. Avoid repeating the same endings that make reading difficult.
  4. Clear main messages and conclusions, without unnecessarily long texts.

Basic knowledge of SEO

To do SEO Writing, it is important to know the basics of SEO. Although it is not necessary to know all the technical details, it is essential to understand the concepts and factors that contribute to the evaluation of articles.

How to learn SEO Writing

Web Media: For those who want partial or comprehensive knowledge

Web media allows you to gain specific knowledge and also provides a wealth of content to gain a thorough understanding. Most of the knowledge about SEO can be learned through web media. On PINTO!, the “Learn SEO” content offers a selection of essential articles to get you started. Here are collected sites where you can learn about SEO.

Books: For those who want a systematic study

We recommend two books: “SEO Fundamentals You Can Use for 10 Years” and “Web Writing Class You Can Use for Life.”

Seminars: For those who wish to learn directly

Seminars allow you to learn about specific topics directly from experts. Seminars on SEO Writing and other aspects of SEO are available, many of them online.

YouTube: For those who prefer to learn with videos

YouTube also offers resources on SEO and writing. Combining videos with reading websites and books can be helpful in consolidating knowledge.

SEO Writing Practice

In addition to theory, it is important to practice SEO Writing by writing articles on your own blog, applying the study points and methods mentioned above.

SEO Writing Methods by Level

Beginner level

  1. Don’t neglect the table of contents and the introduction.
  2. Use the text amount of the main articles as a reference.
  3. Insert images, graphics and videos in a balanced way.
  4. Set appropriate titles, ideally between 27 and 32 characters.

Intermediate level

  1. Ensures the comprehensiveness and originality of the content.
  2. Change the source of information, using books, interviews and foreign sites.
  3. Publish your own cases and personal experiences to add unique value.

Advanced level

  1. Bring the subject and verb/object closer together in sentences.
  2. Avoid excessive use of abstract terms and use concrete figures.
  3. Reduce redundant expressions and keep writing concise.
  4. Aligns the level of detail in lists and headings.


Effective SEO writing involves writing user-centric articles with SEO knowledge. Remember that, first and foremost, articles should be useful to users.

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